Orlie Benjamin

Orlie brings to Lucid Lane 15+ years of leadership across a variety of industries, with expertise in digital marketing, experience strategy, brand marketing, partnerships, product marketing, analytics and pricing. Previously a key leader at Fortune 500 companies including Victoria’s Secret, NetJets, DSW, American Airlines and Scotts Miracle Gro, Orlie is seasoned in leading large scale solutions from strategy to implementation across many facets of marketing. Most recently, Orlie led growth initiatives at Scotts Miracle Gro with a focus on building new digital brands, providing leadership for venture capital investments and leading corporate strategic partnerships and licensing initiatives. Orlie holds a dual J.D./MBA from The Ohio State University and a B.A. from the University of Michigan.