Serena Doblmayr

Serena Doblmayr has a diverse background in fashion and communications, currently serving as a Junior VIP Relations professional at Lucien Pages Communication since January 2024. Prior experience includes roles as a Global PR & Communications Specialist at Ambush from June 2022 to December 2023, and as a Digital Content & Production Coordinator at Karl Lagerfeld from July 2020 to June 2022, where Serena also held the position of Digital Content Intern. Earlier experience includes working as an Apparel Product Developer at Lidl Asia Pte. Limited in 2019. Serena holds a Bachelor of Applied Science in Fashion Business & Development from the Amsterdam Fashion Institute (2016-2021) and a BSc (Hons) in Fashion Management from the University of the Arts London (2018-2019), with additional educational experiences at The Hong Kong Polytechnic University and Universität des Saarlandes.