Cat Wiles

Cat Wiles, currently serving as the Chief Strategy Officer at Lucky Generals, has a proven track record of strategic leadership in some of Canada's and the UK's biggest agencies. With a background in planning, she has successfully led brand strategies, reinvigorated brands, and created award-winning campaigns for various clients. Through her roles at companies such as VCCP, AMV BBDO, and Mother, Cat has demonstrated a strong ability to deliver impactful and effective strategic solutions. Her experience includes working on accounts like O2, Sainsbury's, Boots, and more, showcasing her expertise in branding, storytelling, and campaign development. Additionally, her educational background includes a BSc hons in Managerial & Administrative Studies from Aston University.