Charlene Adame

Charlene Adame has extensive work experience in the field of marketing and advertising. Charlene'smost recent position was as a Search Engine Marketing Manager at Lulus, starting in October 2022. Prior to that, they worked as an SEM Supervisor at Horizon Media from January 2021 to September 2022.

Before joining Horizon Media, Charlene worked at Sawyer, where they held the roles of Search Specialist from January 2021 to February 2021 and Growth Marketing Manager from January 2020 to January 2021. During their time at Sawyer, they gained experience in search engine marketing and played a crucial role in the company's growth.

In 2019, Charlene worked at HelloFresh as a Marketing Associate, specializing in display and video advertising. Charlene successfully revamped the YouTube creative strategy, leading to a significant reduction in customer acquisition cost (CAC) within the first few months of the new campaign roll-out. Additionally, they improved the creative process and fostered better collaboration among team members.

Prior to HelloFresh, Charlene gained experience as a Media Planner/Buyer at Crossmedia from November 2017 to January 2019. Charlene also worked at Neo@Ogilvy as an Assistant Search Planner from July 2016 to May 2017, and as a Media Planner at ana gil-taylor Photography from May 2016 to July 2016.

Charlene began their professional career at American University, where they held two roles simultaneously. Charlene worked as a Library Strategy and Communications Student Assistant from September 2014 to May 2016, and as a Peer Health Educator from August 2014 to April 2015.

Charlene also gained relevant experience through internships. Charlene served as a Marketing and Events Intern at Hera Hub DC from September 2015 to December 2015, and as an Accounts Payable Intern at CXtec from May 2015 to August 2015.

Overall, Charlene has a diverse background in marketing and advertising, with a strong focus on search engine marketing, media planning, and campaign optimization. Charlene has consistently demonstrated their ability to drive results and contribute to the success of the companies they have worked for.

Charlene Adame received their Bachelor of Science (BS) degree in Business Administration and Marketing from American University. Charlene attended American University from 2013 to 2016. Prior to that, they completed their high school education at Jamesville DeWitt High School, where they obtained an Advanced Regents Diploma. The field of study for their high school diploma is not specified. In addition to their formal education, Charlene has obtained certifications in Google Analytics and Google Ads Search. Charlene received the Google Analytics Certification from Google in December 2022 and the Google Ads Search Certification from Google in January 2022.