Roee Herz

Roee Herz has a diverse work experience, starting with their current role as a Growth Manager at Lumen since 2022. Prior to this, they worked at Duda as a Social Acquisition Manager from July 2021 to August 2022, where they were responsible for customer acquisition and lead generation across various channels. Roee also managed Duda's affiliate program and collaborated with stakeholders for performance analysis and improvements.

Before Duda, Roee worked at Tenengroup Ltd. as a PPC Campaign Manager from August 2019 to June 2021. In this role, they handled marketing activities on platforms like Facebook, Twitter, TikTok, and Taboola, managing a dynamic monthly budget. Roee performed trend analysis, adapted marketing strategies to target audiences, and worked closely with the Sales and Creative teams for ideation and testing.

Roee's work experience also includes being a Changer at The Purpose Generator from May 2019 to November 2019, where they participated in a social business entrepreneurship program aimed at promoting sustainable living. Roee was also a Practicum Student at Psagot Investment House's Macro-Economic Research Department from November 2018 to June 2019, collecting and analyzing macro-economic data.

Earlier in their career, Roee worked as a Financial Analyst at ManoFin from November 2018 to April 2019, where they analyzed financials of Israeli traded companies and assisted in building a financial business intelligence system. Roee also served as a Data Analyst in the Israeli Defense Forces from November 2011 to November 2014.

Overall, Roee Herz has gained experience in growth management, social acquisition, PPC campaign management, entrepreneurship, macro-economic research, financial analysis, and data analysis throughout their career.

Roee Herz earned a Bachelor of Arts degree in Economics and Management from The Academic College of Tel-Aviv, Yaffo. Roee attended the college from 2016 to 2019.