Product Marketing Manager

1.        About Lumi

Lumi is a global B2B brand and the leading digital platform facilitating in-room, hybrid, and virtual AGMs and investor relations meetings for the world's largest corporations and membership organizations. Our platform offers a comprehensive solution that digitizes the entire lifecycle of AGMs and investor meetings, enabling sophisticated meeting facilitation before, during, and after the live event.

Built on proprietary, patented technology, Lumi provides software, hardware, and services that assist Issuers, registrars, or event organizers in securely registering delegates, conducting live, secure polling, managing Q&A sessions, and generating relevant reports. With offices in 13 countries, Lumi operates in an industry undergoing significant change, making this an exciting time to join our business.

2.     The Role

The suitable candidate will report to the Head of Marketing Communications and will play a pivotal role in driving the success of our digital platform and ensuring its market leadership.

3.      Responsibilities

This is a varied business facing role, with the following responsibilities:

• Developing and executing comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for Lumi's solutions.
• Conducting market research, analyse customer needs, and identify target markets, ensuring effective positioning and messaging to drive customer acquisition and retention.
• Collaborate with cross-functional teams to define product value propositions, unique selling points, and competitive differentiation.
• Creating and maintaining compelling marketing collateral, including sales presentations, product guides, case studies, and website content, to support the sales team and engage target audiences.
• Collaborating with the marketing team to develop and execute integrated marketing campaigns that effectively promote Lumi's offerings.
• Monitoring market trends, competitive landscape, and customer feedback to inform product development and roadmap decisions.
• Work closely with sales teams to develop sales enablement tools and provide product training.
• Measure and report on the effectiveness of product marketing activities and campaigns, adjusting strategies as needed.

4.       Qualifications and Background

• Bachelor's degree in Marketing or a related field.
• Minimum of 3 years' experience in a product marketing manager role for a B2B brand.
• Proven track record of developing and executing successful product marketing strategies.
• Excellent written and verbal communication skills.
• Strong analytical and problem-solving abilities.

5.     Knowledge, Skills, and Abilities

• Proactive and able to collaborate effectively with peers and cross-functional teams.
• Highly technically inclined, with the ability to understand and effectively communicate complex product features and benefits.
• Experience working with global companies and multicultural teams is preferred.

If you are a motivated and experienced Product Marketing Manager looking for an exciting opportunity to contribute to the growth of a global leader in digital platforms for AGMs and investor meetings, we would love to hear from you. Join us at Lumi and be a part of transforming the way corporations and organizations connect with their stakeholders.