Natalie Smid

Natalie brings years of research experience and data analytics to the Lunar Solar social teams. After earning a degree in Biology with an Honors Thesis from Bowdoin College, she taught English in Madrid where she enjoyed the opportunity to travel and study Spanish. She pulls from her background in education to manage Lunar Solar’s internal training and quality control processes.

Her shift to business was inspired by her attendance of the Tuck Business Bridge Program at Dartmouth College, an immersive business intensive with courses taught by MBA faculty. She currently manages over $1M/month in Facebook spend across a small portfolio of clients. Her success comes from translating hypothesis testing from the laboratory to rigorous day-to-day testing and optimization strategies.