Bori Babatunde

Bori Babatunde has gained extensive work experience in email marketing throughout their career. Starting in 2019, they worked as an Email Marketing Coordinator at Klevinon Incorporation, where they coordinated and executed email marketing campaigns, managed subscriber lists, and conducted A/B testing. In 2021, they joined Campbell Company as an Email Marketing Trainer, where they designed and executed targeted campaigns, analyzed results, and trained internal teams and clients. During this role, they increased open rates by 30% through testing and personalization and trained over 50 clients in successful email marketing strategies.

In 2019, Bori also worked as an Email Marketing Specialist at Upwork, where they developed and executed targeted campaigns, utilized industry best practices such as segmentation and personalization, and achieved significant improvements in open and click-through rates for clients. Moving forward, they joined Truwatch International in 2022, serving as an Email Marketing Specialist responsible for developing and executing email campaigns, conducting market research, and optimizing engagement through A/B testing.

Bori's experience also includes roles at Lusive Decor as an Email Template Designer, Brian Beauty Cosmetics as an Email Marketing Manager, and as the President of the Federation of Oyo State Students' Union, OAU Chapter. In these roles, they contributed to designing and promoting email campaigns, conducting market research, managing the welfarism of students, and defending the interests of the organization's members. Furthermore, Bori served as the General Secretary in the Federation Of Igboora Students' Union, National, where they played a crucial role in engaging students and changing the narrative of the student union.

Bori Babatunde attended Obafemi Awolowo University from 2018 to 2022, where they obtained a degree in International Relations with a focus on Diplomacy and Economic Relations. In addition to their formal education, they also obtained several certifications from various institutions. In May 2022, they completed a Digital Marketing certification from HubSpot Academy, an Email Marketing Certification from Great Learning, and certifications in Inbound, Inbound Marketing, and Email Marketing from HubSpot Academy in April and May 2022.