Toma Ivanovic

Toma Ivanovic has a wide range of work experience in various companies and positions.

Toma started their career at Nestle as a Brand Manager Assistant and Sales Representative in Czech and Slovak Republic from November 1995 to August 1997. After that, they joined Beiersdorf as a Product Manager for the Czech and Slovak Republic, where they were responsible for market analysis and launching new categories.

Toma then became an International Brand Manager at Beiersdorf from October 2000 to April 2006, leading to a 17% turnover growth and a 60% profitability improvement. Toma played a significant role in global strategic brand management, including positioning, new product development, and TVC development.

Later, they took the role of Marketing Manager for Serbia, Montenegro, and Kosovo at Beiersdorf, increasing market share from 21% to 28% in just two years. Toma then joined an investment project as a Partner in Serbia, Czech Republic, and Germany.

Toma's next venture was with Reckitt Benckiser, where they served as a Category Marketing Manager in Poland and later took on the same role responsible for Air Care, Auto Dish Wash, and Surface Care categories. In their role, they achieved impressive results, including a reversal of market share decline and reaching the number one position with the highest share ever.

Toma then joined Samsung Electronics as a Marketing Director, where they implemented a lean marketing organization that improved speed to market by 25%. Toma also had marketing responsibility for the entire Samsung Electronics portfolio and led a team of 70+ members in two countries.

After that, Toma joined Starbucks as the Marketing Director for Starbucks CE, with marketing responsibility for 260 Starbucks stores across 7 markets. Toma delivered above plan results 8 months after the merger with Starbucks Germany.

Most recently, they have been working as the Sales Director at LutherX | LutherOne, utilizing their expertise in sales to contribute to the company's success.

In summary, Toma Ivanovic has an extensive and diverse work experience history, showcasing their skills in marketing, sales, team leadership, and achieving impressive results for the companies they have worked with.

Toma Ivanovic's education history begins in 1994 when they attended Anglo-American University in Prague. Toma pursued a degree in Business Administration with a focus on Marketing, graduating in 1998. After a gap of several years, Toma resumed their education in 2017 at Squared Online, where they studied Digital Marketing for a year. In 2019, they attended Cambridge Judge Business School for a short-term program on Big Data Analytics. The following year, in 2020, Toma enrolled in another program at Cambridge Judge Business School, this time on Digital Disruption. Their most recent educational endeavor took place in 2021 at the London Business School, where they participated in a program titled "Mastering Digital Marketing."