Lena Martschenko

Lena Martschenko currently serves as Head of Marketing at Luzerner Kantonalbank AG since May 2024. Previously, Martschenko held the position of Global Head of Marketing Communications at Hilti Group from July 2018 to October 2023, where responsibilities included enhancing global demand generation through data-driven optimization and aligning marketing strategies with the company's LEAD 2030 goals. Notably, Martschenko led initiatives that resulted in significant growth and recognition, including earning the EMEA Customer Centricity Award. Prior experience includes serving as CMO Lead at Microsoft Switzerland, where alignment between marketing and business goals was a key focus, and various leadership roles at Swisscom that emphasized demand-focused strategies and customer loyalty enhancement. Martschenko holds a Dr. oec. HSG in International Business from the University of St.Gallen, earned between January 2002 and January 2008.