LW Theatres
Fiona Soden is an accomplished marketing professional and co-founder of The Bigg Theatre, with extensive experience in the theatre industry. Currently serving as Head of Marketing at LW Theatres since February 2019, Fiona previously held the role of Marketing Manager at Nimax Theatres Ltd, where comprehensive marketing strategies and digital platforms were overhauled. Fiona's career includes significant positions at Nederlander Dominion Ltd and Live Nation, where responsibilities ranged from leading marketing initiatives for multiple West End theatres to managing box office operations for iconic productions like "We Will Rock You" and "The Lion King." Fiona holds a Diploma in Performing Arts from Italia Conti Academy of Theatre Arts and has furthered education at the London School of Marketing.
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LW Theatres
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Owned by theatrical visionary Andrew Lloyd Webber – who has created some of the world’s most popular and timeless musical productions – we know a thing or two about staging the spectacular. Since we started up back in 1977, our passion and pride for what we do has seen us become the largest operator of musical theatres in London. With one in three audience members at a London musical walking through the doors of our West End theatres, chances are, if you’ve seen a musical in the capital, you’ve been to visit us. We’re continually looking for ways to innovate, experiment and improve. To make every customer experience truly extraordinary. That’s why, in July 2018, we officially rebranded from The Really Useful Theatres to LW Theatres, improving the look of our website while finding new ways to step up our service. We want you to enjoy every second with us, from the moment you book your ticket to the moment you leave our theatres. Whether you’re coming to see long-running classics like The Phantom of the Opera or exciting new shows such as Back to the Future: The Musical, LW Theatres is the official place to buy your tickets. We guarantee the best possible seats and unbeatable availability when you come to one of our productions, making LW Theatres your first and only port of call when it comes to seeing that special show you’ve had your eye on. In our diverse family of iconic and historic theatres, each has its own distinctive personality and incredible headline events, but every one is united by a tireless determination to go above and beyond, onstage and off. Whether you’re at Theatre Royal Drury Lane or The London Palladium; the Cambridge Theatre or the Adelphi Theatre (co-owned with the Nederlander Group); the Gillian Lynne Theatre, or His Majesty’s Theatre, you’ll find that every experience you enjoy with LW Theatres is so much more than simply a show.