Helene Holmberg

Helene Holmberg is an accomplished business leader with extensive experience in sales, leadership, and business development within the travel industry. Currently, Helene serves as the Owner of Win4You AB, providing consulting services in areas such as sales growth, leadership, business travel, travel management, and digital business development. In parallel, Helene leads sales at LYGG, the pioneering business travel platform focused on sustainable travel solutions. Prior to these roles, Helene held various leadership positions, including Director and Head of Sales for Nordic markets at American Express Global Business Travel, and Head of Sales for Nordic, Italy, and France at HRG Nordic. Helene's career also includes roles in strategic account management and business development, demonstrating a solid track record of driving new acquisitions and achieving sales targets across multiple European markets. Helene holds education credentials from IHM Business School and participated in Internal Management Education.