Alissia Melka-Teichroew is a seasoned design professional currently serving as the Head of Brand & Creative at Lynk & Co since October 2023, focusing on brand expression and consumer experience. Prior experience includes roles as the Global Creative & Visual Design Lead at Electrolux, where brand design identities were developed for various brands, and as the Founder and Creative Director of byAMT Inc., overseeing product development and global distribution. Alissia has also contributed to academia as a guest critic at prestigious design schools and served as a visiting professor at Pratt Institute. Additional noteworthy positions include Creative & Concept Director for Selina, Senior Curator at eBay, and Color + Material Shoe Designer at PUMA. Alissia holds a Master's degree in Industrial and Product Design from the Rhode Island School of Design and a Bachelor's degree from Design Academy Eindhoven.