Peter Needham

Peter Needham is currently the Head of Business Development at Lyra Electronics Ltd. Prior to their current role, Peter served as the Director of European Sales at ePROPELLED and Director of Sales - EV Propulsion (Europe) at Rotalink Limited. With experience at companies such as Sprint Power Technology Limited, Productiv Ltd, ML Electronics Ltd, Batchbuild, Digitron, Ascom (UK) Ltd., and Watlow Ltd., Peter has a strong background in sales and marketing in industries such as technology development, vehicle electrification, electronics design, product development, and thermal systems. Peter holds an MBA from Henley Business School and a Post Graduate Diploma in Business Administration.