Sid Mehta

Sid Mehta is currently the SVP of Marketing 2 and Partner Marketing Solutions at Lyst. Prior to this, Sid held positions at Connexity, Inc., Shopzilla, Inc., Carphone Warehouse, Shaneel Enterprises Ltd., and FactSet.

Sid's experience lies primarily in search engine marketing and online marketplace management. As Manager of Search Engine Marketing (PPC) at Connexity, Sid oversaw all aspects of paid search for the company's international markets. At Shopzilla, Sid worked as a Senior EU & Brazil Search Engine Marketing Analyst, again overseeing paid search campaigns.

Before Sid found their niche in the marketing world, they worked as a Banking & Finance Analyst at Carphone Warehouse and as an intern in sales and marketing at FactSet. It was during their time at Shaneel Enterprises Ltd., however, that Sid found their calling managing the perfumeshopping.com online marketplace.

Sid's wealth of experience in search engine marketing and online marketplace management makes him a valuable asset to the team at Lyst.

Sid Mehta studied mathematics at UCL and then went on to get a certification in APMP from APM Accredited.

Sid Mehta reports to Simon Dance, Chief Commercial Officer. They work with James Nixon - SVP, Marketing, Katy Lubin - VP, Brand & Communications, and Chris Pook - VP, Growth, Marketplace.