Simon Dance

Simon Dance is the Chief Commercial Officer at Lyst, a fashion super affiliate. Simon has also held positions at Similar.ai, Blue Array SEO, Amazon, HouseTrip, and TripAdvisor Rentals.

Simon has a wealth of experience in organic acquisition and Inbound marketing. At HouseTrip, they led a team which delivered incredible approaches to consumer focused marketing, including Where to Stay Guides, Certificates of Excellence and Local Food Guides. The company was acquired by TripAdvisor during their tenure.

At Amazon, Simon served as Head of SEO for Europe. Simon was responsible for delighting customers across Europe and building organic demand.

Lyst has been one of Simon's most recent ventures. Simon served as Head of Organic Acquisition and built and led a team of multi-skilled individuals responsible for Technical SEO, Experimentation, Content Marketing and Copywriting.

Most recently, Simon has taken on the role of Chief Commercial Officer at Lyst. In this role, they are responsible for Lyst's commercial strategy and growing the company's revenue.

Simon Dance has a Bachelor's degree in Travel & Tourism Management from Northumbria University. Simon also has a Business Studies, Communication, Travel & Tourism, and Music degree from BHASVIC.

They work with Jenny Cossons - Chief Partnerships Officer, Frances Dyson - SVP, People, and Alex Osborne - VP, Program Management. Some direct reports include James Nixon - SVP, Marketing, Chris Pook - VP, Growth, Marketplace, and Sid Mehta - SVP, Marketing 2, Partner Marketing Solutions. Simon Dance reports to Emma McFerran, CEO.