Director Of Solutions Marketing

Director of Solutions Marketing

COMPANY SUMMARY

Lyte is a demand-first solution creating a better live ticketing experience for event producers and fans around the world. Lyte's innovative technology enables fans to request tickets at any time, allowing event producers to access insights and inventory management capabilities that lead to more informed decision making and significantly improved event outcomes. By bringing every phase of the event ticketing lifecycle under one roof, fans are provided with a safe and secure way to buy, sell, return and transfer tickets for the events they love whilst giving event producers access to greater data and insights for ongoing optimisation and more consistent outcomes. Lyte has been utilized by prestigious venues, festivals and sports organizations including Life is Beautiful, MadCool, Lost Paradise, the Association of Volleyball Professionals, and more.

MARKET OPPORTUNITY

Our mission is to fill every seat and make the event experience magical for fans. Lyte is an innovative solution for a better live event ticketing experience—the first to bring true innovation to the ticketing space in over two decades. Our demand-first technology enables event producers to significantly improve their event outcomes with insights and inventory management capabilities traditional platforms can’t match. All while delighting fans with a modern, safe and flexible buying, selling, returning or transfer experience.

POSITION OVERVIEW

We are seeking a fan-obsessed, forward-thinking Director of Solutions Marketing to develop and implement marketing strategies that highlight our innovative solutions. In this role, you’ll work closely with our Commercial and Operations teams to ensure our clients have everything they need to reach their sales and fan engagement goals. This is a client-facing role, where you’ll embed directly into client teams, providing 1:1 marketing best practices and recommendations through scalable onboarding and adoption experiences. As client champions of our solutions emerge, you’ll work to amplify their success through case studies and how-to guides.

Within the team, you’ll:

• Collaborate with the Director of Content Marketing to create and implement engaging marketing strategies that accelerate client mastery and highlight client success stories.
• Work alongside our Director of Product Marketing to create assets that facilitate the easy adoption and effective use of our products.
• Partner with our Marketing Art Director to maintain the creative consistency and quality of our branded campaigns and materials.

RESPONSIBILITIES:

• Embed with client facing teams to help our customers create marketing plans that achieve their ticket sales, revenue and fan engagement goals.
• Conduct and maintain thorough market research and associated assets to understand the needs of artists, event creators, their teams and their fans. Associated assets include competitive battle cards, competitor product offerings and more.
• Develop onboarding, adoption and upsell experiences for our clients through internal and external enablement hubs, client journeys and more.
• Personalize product and messaging and brand narratives in ways that resonate with the verticals, buyer personas and user personas we serve.
• Develop the necessary tools, resources, and training needed to effectively sell our product suite to different verticals, buyer personas and user personas.
• Gather customer feedback and insights to understand their experience with the company’s products.
• Develop paid media strategies on behalf of the Lyte brand to assist our clients in achieving their sales goals.
• Other duties as assigned.

REQUIREMENTS AND QUALIFICATIONS:

• 5+ years of experience in B2C marketing for live entertainment, with at least 2 years in a leadership role.

• At least 1 year experience in previous B2B, Solutions or Product Marketing roles.

• Proven track record of developing and executing successful live event marketing strategies.

• Proficient in SEM best practices

• Proficient in paid media and paid socials campaign management.

• Competency in HubSpot and Asana a plus

• Background in live entertainment marketing - festival or special event marketing experience preferred.

• Experience in partnering with third-party agencies and vendors

• Ability to manage multiple priorities and deliverables across a distributed team

CULTURE & COMMUNITY

Our team is working every day on the mission to “fix our house.” We coalesce around building a truly diverse and equitable workplace, and supporting Lyte’s goal of being a company that is antiracist, feminist, and promotes LGBTQ+ inclusion and allyship through education and activation within our community.

We continuously strive to hire and engage diverse teammates from all backgrounds, experiences and perspectives with the goal of being consistent with the diversity of the fans that we serve; we believe that having a growth mindset is imperative as we build an organization that is fully inclusive and psychologically safe for all.