Jeff Werkheiser

Jeff Werkheiser currently serves as the Head of Marketing for North America at Macs Adventure, where responsibilities include driving brand awareness, developing growth marketing strategy, and overseeing a new US marketing team. Prior to this role, Jeff held various leadership positions at Vail Resorts, including Senior Director of Brand Marketing, where oversight of marketing strategy and guest experience across multiple resorts was key. Experience also includes strategic roles at The Integer Group, Sports Authority, and Turner Public Relations, alongside early career positions at Danone Waters, Trinidad Benham, and ConAgra Foods. Jeff holds a Bachelor of Science in Business Administration and Management from Creighton University.