Made With Intent
Kenda Macdonald serves as the VP of Enablement at Made With Intent since February 2024 and has held the position of CEO at AUTOMATION NINJAS LIMITED since July 2014, focusing on bridging the growing gap between consumer desires and business needs in an evolving market. Additionally, Kenda is the Practice Lead for Demand Generation at MarketingProfs and briefly served as a Professor at HARBOUR.SPACE, teaching Behavioural Marketing Automation to master's students. Previous experience includes roles as Operations Manager at AIS Marketing and Personal Assistant at Em Eat Free. Kenda holds a Bachelor of Science in Forensic Psychology from Birkbeck, University of London, and is a certified partner and consultant in Behavioural Marketing Automation from Infusionsoft.
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Made With Intent
eCommerce has always focused too much on the conversion and not enough on the person. This means we’ve been concentrating on our pages instead of their buying stages. We’ve all been prioritising the ready-to-buy minority, forgetting the future buyer majority. This not only leaves money on the table, but is wildly inappropriate to people. To your customers. Our Customer Intent Platform changes this perspective by introducing a new metric: Expected Conversion (xC™). It also gives retailers the analytics and experience triggers needed to predict and shift customer intent. Insight by insight. Segment by segment. Nudge by nudge. It's more personable and more profitable (9.4% revenue uplift on average, if you were wondering). It's Moneyball for eCommerce. And you don’t need data, development or design resource to use it. Get a demo of Intent today and unlock the value others overlook.