Jyothi J.

Jyothi J. has experience working as an Analytics Lead at Madison Communications since October 2011. In this role, they have designed data-driven media strategies, worked with structured and unstructured data, and developed strategic solutions for various industries. Jyothi has also worked extensively in market-mix modeling, segmentations, and cross-media efficiency building.

Before joining Madison Communications, Jyothi worked as an Analytics Manager at Kantar IMRB from April 2006 to October 2011. In this role, they performed statistical analysis and interpreted the results using tools such as SPSS, Quantum, Quanvert, MING, ISOTAB, and R. Jyothi also had expertise in creating client-specific algorithms for brand performance measurement.

Jyothi J. has a Bachelor's degree in Statistics from the University of Mumbai. Jyothi also completed a Post Graduation Program in Business Analytics & Business Intelligence at the Great Lakes Institute of Management. Additionally, they have studied SEM & Advanced Analytical Techniques at the Vivekanand Education Society Institute Of Management Studies and Research, and Marketing at the Welingkar Institute of Management.