James MacKeddie

James Mackeddie is an experienced Brand Manager at Madison since July 2011, with a diverse portfolio as a Freelance Photographer specializing in running and outdoor subjects. Since January 2015, James has captured various events such as the UTMB and OCR World Championships. James has also served as an Editor creating engaging content for trail and ultra running, building on previous experience as the Running Editor of Myoutdoors. Additionally, James has held several ambassadorial roles for various brands, collaborating with design and marketing teams. Recent positions include Stage & Talent Manager for Love Running Trails LTD and Presenter at the Kendal Mountain Festival. James has been a member of the ISPO Award Jury for three consecutive years and previously worked for GreenThumb Ltd as a Sales Representative. James received Mountain Leader Training in 2008 and holds multiple qualifications, including A-levels and GCSEs.