Helen James

Helen James is an accomplished creative strategist and director with extensive experience in the retail and creative industries. Currently serving as a Retail Creative Strategist at Foxtel Group and Executive Creative Director at Maggie Beer Holdings, Helen has a proven track record in leading and managing creative teams across various prominent agencies, including whiteGREY, CHE Proximity, and Clemenger BBDO. Notable contributions include overseeing innovative campaigns for major clients like Virgin and ALDI, driving brand transformation at Myer, and achieving multiple agency awards during tenure at BMF Advertising. Helen's expertise spans retail branding, digital strategy, and consumer engagement, supported by a strong educational background in Advertising and Communication Studies from Falmouth University.