Catalina Lescano Hidalgo

Catalina Lescano Hidalgo is an experienced professional in the fields of investment, trading, and media planning, currently serving as the Investment and Trading Lead at MAGNA Global since November 2019. Previously, Catalina held the role of Leader Planner at UM and served as a docente catedrático at Instituto Tecnologico Cuest TV, teaching various subjects related to advertising and marketing. Catalina has also worked as a Sr. Media Planner at CoolBrand Publicidad and Mindshare, focusing on strategic planning and negotiation for advertising campaigns. Early career roles included positions in media assistance and marketing management at firms such as ZenithOptimedia Group, McCann, and FCB Mayo Ecuador. Catalina holds a Master's degree in Commercial Management and Marketing from ISEAD and a Bachelor’s degree in Public Relations and Advertising from Universidad Internacional del Ecuador.