Geoff Halsema

Geoff Halsema is an accomplished leader in the advertising and media industry, currently serving as Vice President of Independent Demand Facilitation at Magnite since July 2021. Halsema manages a 10-person team focused on strategic sales in the Eastern United States, enhancing partnerships with large programmatic and managed service clients in Connected TV/OTT and video media, while driving significant revenue growth. Previously, Halsema held senior positions at SpotX and Goodway Group, where leadership skills and sales strategies led to top revenue performance and the development of successful client engagement initiatives across various sectors. Early career experience includes roles at Deutsch, The Martin Agency, Young & Rubicam, and Bates Alliance. Halsema holds a Bachelor of Science in Advertising from the University of Florida.