Mahindra First Choice Wheels is India’s leading used auto platform business which is organizing the market by aggregating demand and supply. It has the largest pan-India used car retailing network, large and fast-growing partnerships to procure used vehicles efficiently, the #2 auto-content portal in the country in carandbike.com, as well as the dominant share of the enterprise solutions market for banks, NBFCs, insurance companies and OEMs.

The company is a part of the diversified Mahindra Group. It has also attracted funding from Silicon Valley-based hedge fund Valiant Capital, Indian private equity firm Phi Capital and Cox Automotive, a global $ 7 Billion Auto-Tech player based in the USA.

Automotive

Mahindra First Choice Wheels Ltd

Ashutosh Pandey

Ashish Diwanji

Shivin Tikoo

Prasad Palla

Chandra Shekhar Prasad

Praveen Kumar Gutti

Kingshuk Sanyal

The Leadership Team at Mahindra First Choice Wheels Ltd drives the strategic direction and operational excellence of the company. Comprising key executives from technology, finance, HR, and commercial functions, they work collaboratively to enhance the used auto platform, foster partnerships, and optimize the retail network. Their collective expertise steers innovation and growth, ensuring Mahindra First Choice Wheels maintains its leadership position in the competitive automotive market.

Leadership Team

Software Development and Engineering

Sales and Marketing

Leadership Team

About

Team members

Other teams at Mahindra First Choice Wheels Ltd

Software Development and Engineering

Sales and Marketing

Leadership Team