David Flochel

Co-chairman at Maison SASSY

David Flochel currently serves as CEO at Haleon, leading the carve-out of the NRT global category, which includes the Nicotinell brand with anticipated revenues of approximately $350 million in 2023. Flochel also holds the position of Chairman at BadWater® Tequila and Co-Chairman at Maison SASSY, providing strategic guidance and support for both ventures. Previously, Flochel was CEO of Heineken UK, where significant value creation and premiumization strategies were implemented. A former CEO at Selecta, Flochel has extensive experience with Mars in various leadership roles within the North America and Europe Drinks divisions. Early career roles include positions at Unilever, Bonduelle, Anheuser-Busch InBev, and L'Oréal. Flochel holds a Master’s degree in Management from Audencia and a Bachelor of Business Administration in FMCG Sales and Marketing from the University of Cincinnati.

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