Balakrishna Murthy

Balakrishna Murthy, CCXP, serves as the Senior Manager of Customer Experience & Innovation at Majid Al Futtaim since August 2019, where responsibilities include leading the CX Capability building agenda for the retail business and addressing experience gaps through Voice of Customer insights. Prior to this, Balakrishna held various senior roles at Jacobsons Direct Marketing Services LLC, focusing on customer experience and CRM strategies, and worked with notable organizations such as MRM//McCann and OgilvyOne. With extensive experience in customer journey mapping, direct marketing, and customer-centric growth strategies, Balakrishna has a proven track record in enhancing customer engagement and operational excellence across multiple industries. Balakrishna holds a PG Diploma in Direct & Interactive Marketing from The Institute of Direct and Digital Marketing and a Bachelor of Business Administration from the University of Madras.