Marvel Youssef

Marvel Youssef has over a decade of experience in loyalty and customer relationship management, currently serving as Director of Loyalty & CRM at Majid Al Futtaim since April 2012, leading the Carrefour loyalty program across 12 countries. Notable achievements include enhancing member retention and growing the customer base, as well as managing multi-channel campaigns for the MyClub program in multiple regions. Previous roles include Loyalty Manager and Loyalty Card Campaign Manager, where Marvel was instrumental in designing CRM strategies and overseeing marketing initiatives. Early career experiences included positions at DHL, Mobinil, and the National Bank of Abu Dhabi. Marvel holds a Master's degree in International Economics from the University of Paris I: Panthéon-Sorbonne and a Bachelor's degree in Economics from Cairo University.