Cole Sletten

Cole Sletten is a seasoned professional in user experience design and product management, currently serving as Vice President at Major League Soccer since March 2017, where responsibilities include overseeing the design and strategy for a comprehensive digital product portfolio. Previous roles at Major League Soccer included Senior Director and Director of Product Design, achieving significant increases in user engagement and launching innovative digital platforms. Prior to MLS, Cole Sletten held leadership positions at Ready Set Rocket, notably as Creative Director, leading successful redesigns and campaigns for high-profile clients such as the NBA and Seagram's Gin. Additional experience includes consulting in brand strategy and creative direction for emerging businesses, as well as early career roles focused on interactive design and marketing. Cole Sletten holds a Bachelor of Arts in Digital Media from the University of Virginia.