Andres Felipe Diaz

Andres Felipe Diaz is a seasoned entrepreneur and CEO with extensive experience in digital marketing and e-commerce. Currently serving as the Chief Executive Officer of Makrwatch since August 2016, Andres focuses on scaling YouTube Influencer Marketing while enhancing customer acquisition and retention rates. As Co-Founder and CEO of themidgame, launched in 2012, Andres connects brands with influencers across various social networks. Previously, Andres operated Handmade Cultures, partnering with an Indigenous Wayúu family to sell handmade bags online. Additional experience includes roles as Director of Communications for Latin America at ElectionMall Technologies, Director of Mobile Marketing at Sigma Movil, and entrepreneurial ventures in campus food service and mobile advertising. Andres holds a degree in Telecommunications Engineering from Universidad ICESI, earned in 2008.