Hugo Wisesa

Hugo Wisesa is a seasoned digital marketing professional with extensive experience in managing and optimizing digital performance channels. Currently serving as the Digital Acquisition & Campaign Performance Manager at Maybank, Hugo specializes in user acquisition and traffic growth through data-driven strategies across platforms such as Google Ads, Meta, TikTok, and Programmatic Ads. Previous roles include Digital Marketing & Performance Manager at Open Labs, where Hugo developed media buying strategies for SMB local brands, and Digital Media & Ads Performance Manager at Maleo, overseeing the creation and execution of digital media plans. Hugo began the career at DGtraffic Indonesia as a Sr. Digital Ads Campaign Optimizer, managing campaigns for prominent clients including Carrefour, BMW, and Standard Chartered Bank. Hugo holds degrees in Information Systems and E-Commerce from Bina Nusantara University and in E-Business from Binus University.