Maddie P.

Maddie P.'s work experience begins in 2013 as a Regional Events + Program Manager at Mountain Beverage Company, where they strategically implemented marketing initiatives and managed numerous events. In 2014, they worked as a Social Media + Contributing Writer for The Ski Channel, managing their social platforms and producing content. From 2014 to 2016, Maddie worked as a Retail Marketing Manager and Associate Buyer at Butte & Company, R&R Sports, responsible for marketing and supporting retail buying.

In 2016, they became the Social Media Manager at Spyder Active Sports, overseeing global social strategy and managing marketing initiatives with Amazon, Backcountry, and Moosejaw. From 2017 to 2018, Maddie held the role of Athlete Manager + Digital Marketing Coordinator at Spyder Active Sports, planning and executing content and digital strategies. Following this, they became the Freeski Brand Manager at Spyder Active Sports in 2018, creating globally relevant brand strategies and identifying opportunities for product design and marketing.

Starting in 2019, Maddie joined MAMMUT Sports Group AG as the Marketing Manager NA, where they led the repositioning of the Mammut brand and planned and executed marketing activations. Maddie was later promoted to the role of Director of Marketing North America, where they led the development and integration of global marketing into channel strategy.

In 2021, Maddie joined Edge Eyewear as the SVP of Brand + Marketing, where they were responsible for creating a strategic marketing vision and reestablishing the Edge brand. Currently, they hold the position of VP of Brand + Marketing North America at Mammut Sports Group AG, beginning in 2023.

Maddie P. obtained a Bachelor's degree in Fine/Studio Arts, General from the University of Colorado Boulder. No specific start or end year was provided.