Elizabeth Humber

Relationship Manager, Global Partnerships And APAC at Manchester United

Elizabeth Humber has a diverse work experience in the field of global partnerships and sports marketing. Elizabeth is currently working as the Manager of Global Partnerships at McLaren Racing since 2022. Prior to that, they worked at Manchester United for many years in various roles. From 2018 to their departure in 2022, Elizabeth served as a Relationship Manager, responsible for managing the club's Asia partnerships and ensuring their business and sponsorship objectives were met. Elizabeth successfully launched and managed partnerships with brands in South Korea, Southeast Asia, and Japan. Elizabeth also played a significant role in brand activations during the China Pre-season Tour in 2016. Before this, from 2014 to 2018, they worked as a Relationship Executive, leading the implementation of sponsor partners' marketing strategies and executing brand activations and marketing campaigns in the Asia-Pacific region. Additionally, Elizabeth managed global partnerships in the FMCG and travel industries from 2012 to 2014, overseeing sponsorship activation, budget forecasting, and tracking. Elizabeth also excelled in delivering Pre-season tour activations in Asia in 2013. Prior to their roles in global partnerships, Elizabeth served as a PA to the Director of Communications and Media Accreditation at Manchester United from October 2011 to September 2012.

Elizabeth Humber attended The Manchester Metropolitan University from 2007 to 2011, where they earned a Bachelor of Arts degree in International Business. In 2009, they also briefly attended the University of Newcastle to further their studies in International Business.

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