Sophie Bastin

Sophie Bastin has a diverse and extensive work experience. Their most recent role is as a Partnerships Director at Manchester United, where they began in September 2021. Prior to this, Sophie worked as a Mentor at The Girls' Network starting in March 2019. Sophie also held various positions at Zoovu, starting as the Head of Partnerships EMEA in February 2021 before transitioning to the role of Head of Global Partnerships in May 2021. Sophie has experience in the gaming industry, having worked as the Head of Trade Marketing at Nintendo UK from April 2018 to June 2020. Sophie also worked as a Strategic Marketing Planner at eBay from December 2017 to March 2018 and held several positions at Microsoft, including Senior Retail Channel Marketing Manager and Xbox Channel Marketing Manager, from November 2010 to September 2017. Sophie began their career as an Account Director at Euro RSCG KLP in March 2003 and later worked as an Account Director at Cherry London in October 2010. With their experience in partnerships, marketing, and mentoring, Sophie brings a strong background to their current role as a Partnerships Director at Manchester United.

Sophie Bastin's education history is as follows: From 1999 to 2002, they attended Lancaster University and obtained a Bachelor of Science (BSc) degree in International Marketing. Additionally, from 2000 to 2001, they also studied at McGill University, where they pursued a Bachelor of Science (BSc) degree in International Marketing.