Karen Viveiros, ABC, is a seasoned communications professional with extensive experience in various leadership roles across multiple organizations. Currently serving as a Communications professional at the Manitoba Association of Health Care Professionals since January 2024, Karen previously excelled as the Director of Communications at Economic Development Winnipeg, leading strategic initiatives to enhance Winnipeg's appeal as a visitor destination and investment market. Karen's background includes significant positions at the Manitoba Chambers of Commerce and LifeWorks, where revenue growth and client communications were prioritized. Notably, the career spans over two decades, beginning with roles at The Manitoba Museum and the Legislative Assembly of Manitoba, showcasing a strong foundation in media relations, organizational communication, and strategic marketing. Academically, Karen holds degrees in Psychology, Sociology, and Anthropology from the University of Manitoba, complemented by certificates in Organizational Leadership and Intentional Leadership.