Federico Lovera

Federico Lovera is a seasoned product manager with extensive experience in the crane industry, currently serving as the Product Manager for Rough Terrain and Lattice Boom Crawler Cranes at The Manitowoc Company since July 2007. Responsibilities include conducting market research, performing competitive analysis, and collaborating with engineering and operations teams to develop new models that meet market demands across EMEA and APAC regions. Federico has also held positions as EMEA Product Manager for multiple crane lines and Area Product Manager in South Europe, focusing on sales support and product development. Prior experience includes roles in sales and business development at Merlo Group and B.O.B. Sistemi Idraulici. Federico holds a degree in Mechanical Engineering from Politecnico di Torino.