Erika Salazar Betancourth

Erika Salazar Betancourth serves as the Data & Analytics Lead for LATAM Centro - Sur at MAPFRE since September 2025 and has been a Business Intelligence Professor at Universidad del Rosario, where Erika teaches in Master in Business Analytics and Master in Business Intelligence programs since June 2022. Prior to these roles, Erika held various positions at Banco Davivienda from July 2014 to September 2025, including Head of Digital Marketing and Data Governance & Analytics Strategy Specialist. Educational qualifications include a Diplomado en Marketing in the New Economy from Florida International University, dual Master’s degrees in Business Analytics and Systems Engineering from Pontificia Universidad Javeriana, and several other diplomas focusing on analytics and finance from esteemed institutions.