Esther Lago Mendez

Esther Lago Mendez has a diverse background in marketing and brand management. Esther is currently working as an Associate Director of Partner Marketing at Mapp, where they are responsible for designing and implementing the Partner Marketing Strategy. Prior to this, they held the role of Global Partner Marketing Manager at the same company, where their responsibilities included building brand awareness and developing relationships with key technology vendors and integrators.

Esther has also had experience in other industries, including working as a Marketing Manager at redk - CRM & CX Transformation and as a Marketing Consultant at Decathlon UK. Esther has also contributed as a Writer & Webinar Guest Speaker for Girls in Marketing.

Earlier in their career, Esther served as the Brand Director at Hult International Business School and as the Head of Marketing at Oxford University Press. At Oxford University Press, they led a team of marketers and was responsible for driving the marketing strategy and building relationships with partners and resellers. Esther also played a key role in the company's digital transformation.

Esther's work experience also includes founding their own company, Astromod, and working as the Apple Devices Business Manager at Esprinet Iberica. Esther has a solid background in trade marketing and sales, with a specific focus on Apple products.

Overall, Esther Lago Mendez's work experience showcases their expertise in marketing, brand management, partner marketing, and digital transformation.

Esther Lago Mendez has a Postgraduate degree in Online Marketing: Communications and Digital Marketing from the Universitat Autònoma de Barcelona. Esther also holds a BA (Hons) in Business Administration and Management from the Universidade da Coruña, with a focus on the Faculty of Economics. Esther has further educational background in the field of marketing, specifically in social media for fashion and fashion buying and merchandising, from the London College of Fashion, University of the Arts London. Additionally, they have completed a program on the analysis of competence rules within the European Union as part of the Chair Jean Monnet of Industrial Economy at the Universidade da Coruña.

Esther has acquired several certifications including Women in MACH mentee from MACH Alliance, Advanced Branding and Advanced Google Analytics from LinkedIn, and The Fundamentals of Digital Marketing from Google. Esther has also obtained the Adventurer certification from Trailhead by Salesforce.