Olaitan Y.

Olaitan Y. has extensive experience in various marketing and digital roles.

Starting with their most recent role at Mara as the Lead of Community Growth & Marketing, Olaitan Y. played an instrumental role in developing and implementing brand strategies, including the launch of Mara Wallet and Mara Academy. They also secured a strategic collaboration with Budweiser and CLUB Beer for a joint campaign during the 2022 Qatar World Cup, and led the execution of the MaraxAfronation digital campaign.

Prior to Mara, Olaitan Y. worked at Kyshi as the Growth & Performance Marketing Lead, where they successfully acquired over 60,000 users and supported user retention efforts across the UK and African countries.

At Kippa, Olaitan Y. served as the Senior Marketing Manager, overseeing a team of seven across content, strategy, performance, brand, and design. They were responsible for setting and monitoring the team's goals, managing reports and budgets, and evaluating campaign performance.

Before Kippa, Olaitan Y. worked at Anakle Limited in various roles, including Senior Executive, Executive, and Senior Associate in Digital Marketing. They achieved significant milestones such as reaching over 45% of Nigeria's online audience in a product launch campaign and growing the investment portfolio of i-invest.

Furthermore, Olaitan Y. has experience as an Advocate Trainer for Google Digital Skills for Africa, where they trained and co-trained over 10,000 youths in Nigeria. They also held positions as a Digital Consultant at Society for Family Health Nigeria, a Business Development Associate at Sunnet Systems Ltd., and a Digital Literacy Facilitator at LEAD Resources.

Lastly, Olaitan Y. worked as a Digital Skills Trainer at Livity Africa, where they conducted workshops focused on developing basic digital skills in young individuals.

Overall, Olaitan Y. has a diverse range of experience in marketing, digital skills training, and business development, making them a well-rounded professional in the field.

Olaitan Y. studied Political Science at Obafemi Awolowo University. There is no specific information provided about the start and end years for this degree.

In addition to their formal education, Olaitan has obtained multiple certifications. These certifications include "How to Build Digital Products" from Product School in April 2020, "Online Marketing Course" and "Social Media Marketing" from eMarketing Institute in October 2017, "Solving Business Problems" and "Top 10 Social Media Management Tools" from LinkedIn in October 2017, "Digital Garage" from Digital Skills For Africa in March 2017, "Google Adwords" from Google in March 2017, "Management Strategies for People and Resources" and "Strategies for Personal Growth and Development" from the Young African Leadership Initiative in August 2016, "Content Marketing" from HubSpot in July 2019, "Email Marketing" from HubSpot in June 2019, "Google Digital Sales" from Google in October 2017, and "Google Analytics Certification" from Google for which no specific month or year of attainment is provided.