Isabel Rittenberg

Isabel Rittenberg is the VP of Marketing at Marble, a position they have held for 1 year and 10 months. Prior to their current role, Rittenberg served as the Director of Marketing at Grayscale Investments for 1 year and 6 months. In this role, they were responsible for building a lifecycle program composed of emails, SMS, and direct mail pieces designed to drive conversion. Rittenberg also derived customer insights quantitatively (via analysis of campaign performance) and qualitatively (via customer interviews and listening sessions) to better target and convert customers. Additionally, they worked collaboratively across teams, including product, engineering, data analytics, sales, and marketing, to develop and optimize marketing efforts.

Before Grayscale Investments, Rittenberg worked as the Marketing Strategy Manager at General Assembly for 3 years and 11 months. In this role, they were responsible for setting quarterly goals for the team around attendance, lead generation, and revenue, tracking pacing and working strategically with individual markets to improve performance. Additionally, Rittenberg collected and disseminated best practices, led task forces to test lead generation tactics, and collaborated across HQ to develop resources to support the team.

Rittenberg has also held the positions of Global Content Marketing Manager and Email Marketing Producer at General Assembly. In these roles, they were responsible for writing original copy promoting all GA courses, coding using basic HTML and CSS, proofing, and scheduling between 10-15 emails weekly for four GA locations. Additionally, Rittenberg optimized and reported on open rate, click-through rate, and lead generation.

Rittenberg has a long history of working in marketing roles where they are responsible for planning and executing high-priority strategic projects, managing teams of producers and copywriters, and developing marketing campaigns. Her experience has taught their how to derive customer insights, work collaboratively across teams, and develop marketing efforts that drive conversions.

Isabel Rittenberg attended Hamilton College from 2007 to 2011, where they studied French and Religious Studies. Isabel then attended San Francisco University High School from 2003 to 2007.