Burke Alder

Burke Alder is currently the VP of Marketing at Pattern. Prior to that, they were the Vice President of Marketing at Jolt from May 2019 to February 2020. While at Jolt, Burke oversaw strategy, execution, and revenue results of demand generation, product marketing, corporate marketing, and customer marketing. They were also responsible for branding, demand generation, product marketing, partner/channel marketing, affiliate marketing, corporate marketing, social media marketing, event marketing, customer marketing, analyst relations, and public relations. Burke built a marketing team of A+ talent that achieved full funnel goals with a focus on revenue.

Some of their notable accomplishments include developing a new demand generation program portfolio that created a total positive ROI of 262%, increasing marketing generated revenue from 18% to 78% of total monthly revenue, and developing new go-to-market strategy that increased the sales close rate from 8% to 60% and saved hundreds of thousands of dollars monthly. Burke also launched a new brand identity, website, and messaging that increased the website demo request conversions by 23%.

In terms of website traffic, Burke built a new website with SEO foundations and strategies that increased new website traffic by 418% in 5 months. Additionally, they built a closed-loop marketing analytics process with real-time dashboards and reports for attribution, costs, and results along the entire funnel (pre and post sales). This process helped them formulate new pricing and product packages that doubled the selling price and provided new upsell revenue streams. Burke also created new product marketing playbooks that enable sales, implementation, customer success and support with clear value propositions, use case impact flows, outcomes, and ROI collateral. As a result of these playbooks, the close rates increased from 8% to 60%.

Finally, Burke launched new affiliate and consulting marketing channels that decreased the cost of acquisition by 68%. They also created a new account based marketing playbook for mid-market and enterprise go-to-market strategies that generated 8 million dollars in enterprise pipeline in the first month.

Burke Alder has a B.S. in Business Management from Brigham Young University. Their field is marketing.

Burke Alder reports to Josh Baran, Chief Brand Officer.