Gema Monjas

Gema Monjas serves as the Directora de Negocio de MARCA y Radio Marca at Grupo Unidad Editorial since January 2003, leading the digital transformation of the MARCA newspaper and implementing its digital business strategy. Previous roles include Directora Marketing Marca, where Gema developed a comprehensive marketing strategy for the brand, and Gerente Diario Marca, focusing on monetization and user engagement for the newspaper and its website. Earlier positions encompass Subdirectora de Marketing, launching a loyalty club; Jefe de Marketing, overseeing sponsorships and events; and Jefe de Producto for the launch of an online bank for sports enthusiasts. Gema’s earlier experience includes marketing and sales coordination at Sports.com and contributions at One to One Global Market Company. Gema holds multiple degrees in digital business and marketing from prestigious institutions, enhancing expertise in leadership and project management.