Kristina Vieldorf

Kristina Vieldorf is an experienced Marketing Manager at Marchon Eyewear since April 2012, where leadership of the marketing team and oversight of the marketing operations for Germany and Austria are key responsibilities. Kristina's daily tasks include the development and implementation of trade marketing concepts for a portfolio of 15 licensed brands. Prior to this role, Kristina completed a Master's thesis in collaboration with Lilly Deutschland GmbH, which involved original research and secondary data analysis, yielding new insights and recommendations. Academic qualifications include a Master of Science in Business Administration specializing in Marketing and Management from The Philipp University of Marburg, and a Bachelor of Science in Business Administration and Economics from Universität Passau.