Suneel Kulkarni

Senior Vice President, Client Services at MarketCast

Suneel Kulkarni has over 20 years of experience in the market research industry. Suneel is currently serving as the Senior Vice President, Client Services at MarketCast, where they manage technology-centric client relationships and oversees a portfolio of $10M+. Suneel leverages proprietary campaign measurement methodologies and tools to generate strategic insights for clients and implements process improvements to increase efficiency and profitability.

Prior to MarketCast, Suneel worked at Kantar as the Senior Vice President, Quantitative Insights. In this role, they managed global accounts of $2M+ and provided actionable insights for client marketing challenges. Suneel also implemented workflow process improvements and strategic automation efforts, resulting in cost savings of $1M and strengthened profit positions.

Before Kantar, Suneel held the position of Vice President, Quantitative Insights at Added Value. Suneel led a diverse team and pioneered a cutting-edge global customer experience measurement platform. Suneel successfully directed a project team of researchers and software developers to create and implement a first-of-its-kind customer experience program for a global automotive company.

Earlier in their career, Suneel worked at Diagnostic Research/DR Added Value, starting as a Research Analyst and eventually being promoted to Project Director and Project Manager. Suneel led communication testing programs, managed multiple testing programs simultaneously, and developed advertising scoring systems crucial to the client's senior management team.

Throughout their career, Suneel has demonstrated their ability to manage client relationships, generate strategic insights, drive process improvements, and lead diverse teams.

Suneel Kulkarni completed their Honors Bachelor of Commerce degree in Marketing and Economics at McMaster University from 1994 to 1999.

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Timeline

  • Senior Vice President, Client Services

    August, 2021 - present

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