Rita O'Keeffe

When Rita does something, she does it right. The details aren't just important. They're everything.

Rita doesn't just cook her own Chinese food. She scours the internet for rare seeds to grow her own Facing Heaven peppers to make Szechuan delicacies. She doesn't just garden. She learns the Latin name and optimal soil PH level for every plant in her perennial garden. And she doesn't just read. She studies multiple translations of the classics. (Caroline Alexander’s is her favorite translation of Homer’s Iliad – if you were wondering.)

Not surprisingly, Rita’s thorough approach to excellence has accelerated her professional career as well. She quickly made a name for herself at one of New York’s most prestigious law firms. Then, she moved to Minneapolis to help big brands protect their trademarks as an advisor and litigator, even going out with federal marshals on a raid to confiscate counterfeit luxury watches.

Here at Marketing Architects, Rita is constantly digging into the latest legal developments in marketing, advertising, intellectual property, and information technology. She assesses how they impact the agency and our advertisers in every category.