Alice Chen

Markwins Beauty Brands has been setting itself apart from other brands in the cosmetics industry. Markwins Beauty Brands is a global leader in beauty and cosmetics. The company, founded in 1984 by CEO Eric Sung-Tsei Chen, is distinguished by groundbreaking product innovation, reimagined go-to-market strategies, and leading-edge supply-chaindynamics. From humble, disruptive origins, the company - famous early as the pioneer of compact palettes and gift sets - stands today as one of beauty's largest privately-held firms and is recognized within the industry as top "brand builder."