Aici Li

AiCi Li is an accomplished marketing and insights professional with extensive experience in shopper insights and consumer research. Currently serving as the Director of the Center of Expertise for Shopper Insights & In-store at Mars since April 2016, AiCi Li leads initiatives to enhance expertise across various segments including pet, confectionary, and food. Prior to this role, AiCi Li was a Senior Manager at Wrigley, overseeing shopper research for major retail customers and delivering impactful growth solutions. Additional experience includes leadership positions at Ipsos, managing significant research projects for major clients, and a foundational role at JD Power and Associates. AiCi Li holds a degree from the University of Michigan.