Ro Cheng

Vice President Of Marketing, Fruity Confections (skittles®, Starburst®, LIFE Savers®)

Ro Cheng has extensive experience in marketing and brand management, highlighted by a career at Mars from January 2015 to February 2023, where roles included Vice President of Marketing for Fruity Confections, Associate Director of Marketing for Mars Wrigley Seasonal, Director of Merchandising & In-store Strategy, and Customer Marketing Lead for Chocolate Bites. Prior to Mars, Ro Cheng served as Senior Marketing Manager at Kayser-Roth Corporation, focusing on brand development and communication strategy for HUE legwear. Earlier experience includes brand management at RBRB from January 2009 to January 2014. Ro Cheng holds a Bachelor of Science degree from Cornell University.

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