Sam Hogan is a seasoned marketing professional with extensive experience in strategic insights and market research. Currently serving as Global Senior Manager of Strategy & Insights for Ice Cream at Mars since October 2016, Sam has also held roles such as Category Development & Insights Manager and Consumer Insights Manager for Australia Confectionery. Prior to joining Mars, Sam worked as a Research Associate at the Ehrenberg-Bass Institute, contributing to various commercial and academic projects aimed at enhancing marketing knowledge. In addition to practical experience, Sam has an academic background that includes a Master’s by Research in Marketing, a Bachelor of Business (Honours) in Marketing, and a Bachelor of Marketing and Communication, all obtained from the University of South Australia.
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