Samuel M.

Samuel M. is a seasoned digital and eCommerce professional with extensive experience leading strategic initiatives across various markets. Currently serving as the Digital Portfolio Director at Mars since September 2025, Samuel previously held key roles at GSK, where responsibilities included heading digital and eCommerce efforts across South East Asia and Taiwan, as well as establishing the UK eCommerce division. Additional experience includes leadership positions at Amazon, driving vendor management and category strategy for non-food consumables, and honing customer insights within the UK Grocery division. Earlier in the career, Samuel completed Unilever’s Future Leaders Programme, managing significant eCommerce portfolios. Academic credentials include a BA in History and an MA in Politics, Philosophy & Economics from the University of York, along with a Business Accounting Certificate from CIMA and a Level 6 Diploma in Professional Marketing from CIM.